Villa de La Orotava historically has a commercial network of utmost importance for the north of Tenerife. It also has several Open Commercial Zones (the Historic Center and La Perdoma), one of them being declared by the Government of the Canary Islands a High Tourist Zone (Z.G.A.T.), due to the undoubted artistic and heritage value of the Historic and Traditional Town of Villero, liberalizing business hours without restrictions and being able to open any day of the year. It is in this Z.G.A.T. where an extensive sample of local commerce is perfectly combined, highlighting textile and footwear companies, services such as hairdressers and leisure or restaurant venues, bazaars, decoration, etc. All this, in an environment that is one of the best preserved in the Canary Islands, makes a visit to La Villa de La Orotava a pleasure, enjoying its numerous gardens or visiting historical buildings and also having the opportunity to shop throughout the year. , with items of the highest quality, offered in small stores where good customer service is the usual norm. Next to the different Open Commercial Zones is the San Jerónimo commercial park, where a large number of companies coexist with Large Commercial Areas. Without a doubt, the ‘Universitaria’ Villa de La Orotava is an unmissable event for the visitor, a wealth of sensations, and an opportunity to rediscover the small local business, which is so missed in the big cities, and which is part of the offer for the senses that La Orotava offers.