La Orotava C.I.T. (Centre for Initiatives and Tourism)


La Orotava Centre for Initiatives and Tourism - Tenerife


Promoting La Orotava, both in tourist and commercial aspects, acting jointly and in coordination with the Town Council and different Associations of the Municipality, as well as with other entities that request its services.

General information

Jose Miguel Salamanca de la Peña (R.I.P) explained in 1978, when he founded the CIT in La Orotava, why it is necessary and justified. The approach he made at that time is still alive today. In a historical tourist summary Mr. Salamanca pointed out that ‘the first tourist who arrived in Tenerife came and stayed in La Orotava, and from this moment on, after his ascent to Mount Teide, it can be said that, in an indirect way, the great tourist campaign for the whole Canary Islands began’.

Our world-class attractions are: the fame of our valley, our benign climate, the undisputed beauty of the ‘Las Cañadas del Teide’ National Park, now declared a Natural Heritage of Humanity by UNESCO, our renowned hospitality, etc. All this and much more give Villa de La Orotava the character of International Cultural Tourism Centre. The mission of the La Orotava CIT is advertising it, making it known and collaborating with public entities, especially with the Town Council, to promote it.

Facebook: CIT La Orotava 

Twitter: @CITLaOrotava